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Legends of Borrowed Brilliance

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What are people saying?

Interview with BusinessWeek:

"Everything a business book should be. A great concept brilliantly expressed in an interesting and well-written book.  
Al Ries
author, "Positioning" and "War in the Boardroom"

"Top 10 Best Seller List"

 

"We met in strange places: Lake Tahoe, San Diego, Milwaukee, Kansas City. And so I spent my years with David Murray, just as zany, articulate, well-read, and completely unpredictable as is his book. Ah, the book: Dave Murray in person is just like his book, only more so. “Break the rules,” he said. We broke them.  “I’m thinking of writing a book about this,” he said. I encouraged him. And here it is, how to be brilliant and innovative. New ideas are always amalgamations of old ones. Borrowed.  Murray makes it seem simple, but don’t be deceived. Everything he says is true. All the principles are there: simply stated, simple to understand.
Don Norman
author, "The Design of Everyday Things"

"An entertaining, easy-to-read romp through the history of innovation, from Gutenberg to the Google guys, plus a method that appears to actually work."

Reena Jena -- BusinessWeek

"Borrowing Brilliance is truly creative brilliance!  It is simple, easy to read…it’s magical.  David Murray shared his life’s personal stories juxtaposed with his six simple steps to business innovation.  His book brings to life these steps through building on the ideas of others.  You can borrow and use his six steps and explode with fresh new ideas the day after finishing Borrowing Brilliance.
Jack Mitchell
author, "Hug Your Customers and Hug Your People"
and CEO of Mitchell's

“Every once in awhile I really flip over a new book/galley I get. My latest fave rave is Borrowing Brilliance.
Jack Covert
author, "The 100 Best Business Books of All Time

“Murray's prescriptions are lucid and helpful, and this book should garner prime shelf space.
Publishers Weekly